Manama:- Bahrain National Insurance Company (bni) a subsidiary of Bahrain National Holding (BNH), today announced the launch of its new marketing campaign entitled “Insurance that’s out of this world”. The campaign which involves a mix of digital, printed, outdoor and Social Media mediums, highlights the journey of a friendly alien family, the Jades, which have landed in Bahrain drawn by bni’s savvy insurance services and products.
“The 3D characters designed for this campaign and the messages in the advertisements were created with the intent of building bni’s brand personality with high standards and highlighting its agile, innovative business style” commented Joseph Rizzo, bni General Manager.
He continued “The campaign consists of series of adverts where the aliens share their personal experience of the products & services offered by bni with the first ad stating “It’s just what we’ve been searching the galaxy for.” All advertisements are focused on bni’s belief that insurance should be transparent and responsive to serve clients’ needs. It reflects our ongoing pledge and commitment to placing customers first and keeping them at the very center of everything we do.”